All-PRo Writer
AN INTERVIEW WITH TIMOTHY KENT, FREELANCE PUBLIC RELATIONS CONSULTANT AND PRESS RELEASE WRITER BFC: Why is one of America’s most experienced PR pros – somebody who has worked with hundreds of public corporations — writing copy? TIM: Just because PR doesn’t buy media doesn’t mean we don’t write copy. That’s where all content starts. True, PR copy (and video and photos)...
Read MoreSample creative brief (you’d be crazy to start without one)
HOW TO WRITE AN EFFECTIVE CREATIVE STRATEGY STATEMENT: KEEP THE BRIEF BRIEF There’s one absolute prerequisite for getting great copywriting and marketing creative: provide a great creative brief. It’s also the one that seems most routinely ignored, whether by global ad agencies or bootstrapping start-ups. It’s really not that hard; just keep these three rules in mind: 1....
Read MoreGenuine MADman
AN INTERVIEW WITH DON JACOBS, COPYWRITER, ART DIRECTOR AND ILLUSTRATOR Chuck asked me to do an interview about myself, and since I didn’t want to look too crazy asking myself questions, I’m going to pretend I’m Chuck asking me questions…is that ok Chuck? “That’s fine Don” (that’s still me… pretending to be Chuck… you can tell because I don’t sound anything like...
Read MoreA very direct copywriter
AN INTERVIEW WITH DIRECT RESPONSE COPYWRITER BRENT BROTINE BFC: You’ve been a freelance copywriter for over 17 years. What’s made you successful for such a long stretch? BRENT: There’s a huge difference between being a freelancer who’s “in between” agency jobs, and a full-time professional copywriter who’s committed to clients. For me, this is a business,...
Read MoreTag? He’s It.
BFC TALKS TO TAGLINE JIM ABOUT WHAT MAKES A GREAT TAGLINE BFC: You’ve spent half of your 30 years in ad biz at ad agencies, as a Copywriter, Creative Director and Chief Creative Officer. The other half has been spent as a freelance copywriter. What’s your preference? JIM: Running my own one-man operation allows me freedom, flexibility and autonomy. I find that these qualities of work life...
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