How to Get Paid as a Freelance Copywriter

How to Get Paid as a Freelance Copywriter

BY FRASER BAILEY On the whole, most people and companies do their best to pay quickly, but… The problem with being a freelance copywriter often lies not in getting the work, or doing the work, but in getting paid for the work. Quite naturally (in their philosophy) some of the people who own or run ad agencies don’t like paying the people who do the work. Nor, quite naturally (in their...

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How to Find a Truly Professional Freelance Copywriter in 3 Steps

How to Find a Truly Professional Freelance Copywriter in 3 Steps

Freelance Copywriters Are a Dime a Dozen (Even Less if You Go Offshore). Here’s How to Find a Truly Qualified Conceptual Copywriter.   I think it began in the bad old days of SEO copywriting, a time when techniques and tips, the tricks of getting Google’s attention, mattered more than a talent for human communication. It spawned – as if from some swamp of copywriting cretinism – a...

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Sample creative brief (you’d be crazy to start without one)

Sample creative brief (you’d be crazy to start without one)

HOW TO WRITE AN EFFECTIVE CREATIVE STRATEGY STATEMENT:  KEEP THE BRIEF BRIEF There’s one absolute prerequisite for getting great copywriting and marketing creative:  provide a great creative brief. It’s also the one  that seems most routinely ignored, whether by global ad agencies or bootstrapping start-ups.  It’s really not that hard; just keep these three rules in mind: 1....

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How to write copy you just can’t… copy

How to write copy you just can’t… copy

If you want to learn how to write better copy, remember one critical criterion: originality counts, whether you’re writing a Super Bowl Ad or your latest blog post.  Viewers and readers reward it by sharing.  Google practically demands it, under threat of banishment to page 6248 of search results. Most importantly, building the kind of human connections necessary for healthy business,...

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