Genuine MADman

Genuine MADman

AN INTERVIEW WITH DON JACOBS, COPYWRITER, ART DIRECTOR AND ILLUSTRATOR Chuck asked me to do an interview about myself, and since I didn’t want to look too crazy asking myself questions, I’m going to pretend I’m Chuck asking me questions…is that ok Chuck?  “That’s fine Don”  (that’s still me… pretending to be Chuck… you can tell because I don’t sound anything like...

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A very direct copywriter

A very direct copywriter

AN INTERVIEW WITH DIRECT RESPONSE COPYWRITER BRENT BROTINE BFC:          You’ve been a freelance copywriter for over 17 years. What’s made you successful for such a long stretch? BRENT:     There’s a huge difference between being a freelancer who’s “in between” agency jobs, and a full-time professional copywriter who’s committed to clients. For me, this is a business,...

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Tag? He’s It.

Tag? He’s It.

BFC TALKS TO TAGLINE JIM ABOUT WHAT MAKES A GREAT TAGLINE BFC:  You’ve spent half of your 30 years in ad biz at ad agencies, as a Copywriter, Creative Director and Chief Creative Officer. The other half has been spent as a freelance copywriter. What’s your preference? JIM: Running my own one-man operation allows me freedom, flexibility and autonomy. I find that these qualities of work life...

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Great copywriting matters

Great copywriting matters

AN INTERVIEW WITH CHUCK KENT, FOUNDER OF BESTFREELANCECOPYWRITER.COM BFC:   You’re a creative director, you run your own “virtual agency” that provides fully managed creative projects to some great brands…. so why did you launch bestfreelancecopywriter.com? CHUCK:  Two reasons:  First, to support great copywriting.  The Internet has commoditized the profession to the...

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